The Dieline Conference is packed with an impressive lineup of speakers with in-depth case studies, hands-on workshops, and enlightening Q&As at the end of every session. Explore the calendar below to learn more about each speaker and the exciting sessions to attend at The Dieline Conference 2017.


Day 1: Tuesday May 2nd


11:45 AM - 1:15 PM


Workshop: Structural Packaging Visualization
by Mike Beauchamp, 3D Design Director, Pearlfisher 

This intensive workshop presented by The Dieline Conference will be led by Mike Beauchamp, 3D Design Director at Pearlfisher in London. At Pearlfisher he is responsible for driving the Design Studio’s offering of product, industrial and experiential 3D digital design. Day-to-day sees him creating, developing and refining 3D products for clients that will enhance how their consumers perceive and interact with the various brand touch-points across the consumer journey.

1:15 PM - 3:00 PM

3:00 PM - 3:45 PM




Networking: HOW Connection
Stefan Mumaw

Start your HOW Design Live experience off right by meeting up with old friends and finding some new ones. Stefan Mumaw is hosting this high-five and mingle event designed to help you shake off the rust and take off the masks. Stefan has killer connection starters to get you interacting and chatting. Don't miss the HOW Connection! It will turbo boost your conference experience from Day One!

3:45 PM - 4:00 PM

4:00 PM - 4:30 PM



Opening Remarks & The Dieline Awards

Join us at the Big Stage for opening remarks by Gary Lynch, VP/Group Show Director, HOW Events. Then get inspired as The Dieline reveals the winners of this year's The Dieline Awards. The Dieline Awards are an international design competition recognizing the world's best consumer product packaging design. Now in its 8th year, The Dieline Awards 2017 has gathered a highly esteemed jury of structural packaging, design, branding, and consumer product experts.

4:30 PM - 5:15 PM

5:30 PM - 6:15 PM

Opening Keynote: To Be Announced

Opening Keynote: Timothy Goodman
The Difference Between Cute and Being Creepy is One Emoji

Like many designers, Timothy Goodman is held down by rules and parameters that constantly stifle him. So how does he get his own sensibilities and his own voice into his work? Five years ago, and many 7-day weeks, he decided to redirect his design career and push himself into new, scary, and unexpected territory through drawing, writing, and personal projects on the internet. He made a decision to approach graphic design as a practice, not as a profession. Join Timothy as he talks about where he’s been in his career, where he’s at now, and how he’s constantly trying to redefine what it means to work in this industry.

6:30 PM - 8:30 PM

Exhibit Hall Opening Reception sponsored by Domtar


Day 2: Wednesday May 3rd


6:00 AM - 7:00 AM



Chicago is beautiful in May! Netwalking is a great way to combine fitness with networking—while also taking in the sights of our 2017 host city. You'll arrive at HOW Design Live recharged and ready for all the learning and inspiration the conference has to offer.

8:00 AM - 9:00 AM

Breakfast + Speed Coaching + Exhibit Hall Open

The Exhibit Hall is the home base of your HOW Design Live experience. And it's also where we provide breakfast! So grab some fuel for your day and come prepared to chat with other attendees about what matters to you. Also, join our experts for one-on-one 10 minute personal coaching sessions. This is your chance to get career advice, talk through a sticky project or ask for feedback on your portfolio.

9:00 AM - 9:15 AM

Spark: Sonja Rasula, Unique USA

Spark Sessions are new this year! These are short, high-energy presentations designed to prompt new ideas and ignite your creative spark. Join Sonja Rasula, Founder of Unique USA, CAMP and Unique Space. Sonja is driven by the idea that creativity can change the world and by the Martin Luther King Jr. quote, "Life's most persistent and urgent question is 'What are you doing for others?'"

9:15 AM - 10:00 AM

Keynote: To Be Announced

10:00 AM - 10:30 AM


10:30 AM - 11:15 AM

Breakout: FIRED UP - Fueling Growth with Good Design.
Margo Chase, Founder Chase Design Group

Over the last thirty years Chase Design Group has grown from a single designer working alone to a bicoastal office working for some of the largest businesses in the world. Growth has been slow and deliberate, carefully fueled by a selective choice of clients and a focus on maintaining the highest quality creative. Margo Chase, founder and chief creative officer, will explain how a focus on great design has fueled growth and kept her team and clients inspired.FIRED UP: Fueling Growth with Good Design.


Breakout: General Mills Case Study
Elizabeth Nientimp, Director of Creative Content and Design, General Mills, Inc.

General Mills has spent the last 150 years making food people love. In this session, you'll get a glimpse into the world of Elizabeth Nientimp, Director of Creative Content and Design at this venerable corporation. Elizabeth's responsibility spans General Mills’ Design, Graphic Supply Chain and internal Creative Production capabilities. She leads the company’s Design-related strategy, including packaging and visual voice. Elizabeth joined General Mills in 2000. Over the course of her leadership, she has led the internal elevation of Design, heightening its power and impact for General Mills’ brands worldwide.